I recently came across this collection of animated photography done by photographer, Jamie Beck and web designer/motion graphics designer, Kevin Burg. The style they call cinemagraphs uses both video and still photography in a GIF file to isolate motion. This draws attention to a specific movement.
The result of the technique is not only captivating, but it is also oddly magical. Being a huge Harry Potter fan myself, I was strongly reminded of the moving photographs J.K. Rowling describes in Harry’s wizarding world throughout the novels.
According to Beck, “There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.”
No doubt, being able to capture a moment in time through still photography is amazing. However, being able to capture movement through these cinemagraphs is also quite powerful and takes photography to a new level. I can already see how this can technique could be used for online advertisements and there’s no doubt we will start to see many more photographers using it, as well.
Source: beautiful life